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Email Marketing is Dead - Era of Direct Messaging
- Andrew Neathery
- Oct 23, 2020
- 2 min read
Email marketing isn't dying, it’s already six feet under. While email marketing has been a powerhouse in the past, it just does not hold up today. It’s something to keep in mind but not something put your energy into. On the other hand, direct message marketing has seen steady growth over the years.
Why you need to shut down your email marketing
Emails are not trustworthy - When was the last time you opened an email from someone you don't know. It hasn't happened in a while, has it? That’s what is happening to your audience when they see your marketing email. Scammers love using emails to get people's information, and it’s ruined it for the rest of us.
People open emails in weird places and at weird times - Just because you send an email on time, doesn't mean your audience will open it on time. Just about half the emails you send will be opened by people waking up, watching TV, or sitting on the toilet.
Better options these days - With social media soaring, safer and easier options are available to businesses. Being able to contact individuals directly through social media has opened up a great network for businesses to use and take advantage of.
Why You Need to Switch to Direct Messaging Marketing
Instant networking - The ability to introduce yourself to someone halfway across the globe is incredible. The best part, you can reach anyone anywhere.
Mix customer service and customer engagement - When people use direct message marketing, especially with a unique message, they see more engagement on the content that they post.
Promotions - Direct messaging allows you to send out promotions about your new sale, updates, or events. Not only are you sending this out to people who will see it, but you will also be sending it out with your voice and uniqueness.
Email marketing has been a large part of promoting businesses for ages, but it’s time for a change. Take advantage of direct message marketing and see how it can grow your business.
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