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Give Your Audience Something They Want To See
- Andrew Neathery
- Nov 16, 2020
- 2 min read
Importance of aesthetically pleasing Instagram portfolio
“Do it for the aesthetic!”
Most of us have heard this at least once from social media filled teens… but they might be onto something. Almost all businesses these days use social media to promote their brand, products, or events, but not all know how to do it properly. We have given you a few tips on how to boost the quality of your posts with your own aesthetic.
Why you need an aesthetic portfolio
Unified Voice - When you or your team form one voice for your brand, the connection between you and your audience becomes enhanced. When a social media page is run by several people or an individual who may not know where to go, it can come off as random and unaesthetic which will be the first thing your audience will notice when they land on your page.
Stand Out to Your Competition - The more aesthetic your Instagram page can be the better. Stand out over competition with an aesthetic page, create something that catches your audience's attention and draws them in.
Personalize Your Aesthetic - Your aesthetic is what you make it, so why not make it something special. The visuals and voice you choose all equals what your aesthetic is. A mountain climbing company will have a different aesthetic than a law firm, but each one has something that makes it unique.
Solidify Your Voice - Your tone and voice are the heart of any Instagram page. Any visual you create has a certain tone to it which is similar to a spokesman for your brand. With an aesthetically pleasing page, your voice will be set and ready to go and reach your audience.
Give the Audience Something They Want To See - This may be the most important feature. An aesthetically pleasing portfolio will always catch the eye of consumers and clients. An aesthetically pleasing portfolio also shows that you care about your presence and are keeping up with modern trends. If you saw a page with blurry text, random posts, or uncropped images, you would immediately think that if they didn’t put work into their social media they wouldn’t put work into their product.
Inspiration - Once you find your aesthetic, let that be a guide for you and your company to follow and inspire you to make content that reflects your brand.
Creating an aesthetically pleasing Instagram portfolio isn't always easy. You have to decide on the tone, imagery, color scheme, and more but thankfully, there are businesses out there that help, one of these is UNIFI Commerce! We help businesses grow via social media.
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