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You Need a Hashtag Strategy and Here's Why
- Andrew Neathery
- Dec 14, 2020
- 2 min read
You want to be #trending because you're #UpToDate and you need to promote your #business. (Ok we’ll stop talking in hashtags) Hashtags are the way social media algorithms place your post into different categories. Businesses need to utilize the help that hashtags offer in promoting their businesses and to be seen by the target audience.
Why You Need To Use Hashtags
Target your Niche - Search out your demographic with hashtags. If you run an outdoor adventure business, add hashtags like #camping #outdoorlife or #campfire and your post will be recommended by people who follow that hashtag.
Know your Competition - While on social media, type the hashtag of the category your business is in and you will see the most popular in this section, these are your competitors. If you do dental work, simply type in #dental, and see the most popular dentists in the field.
Association - Brand your business with the hashtags you associate yourself with. Let people know what areas your business excels at by letting people know in the hashtags.
Promotion - Have a new product or event coming out? Create your own hashtag and spread the word. Creating hashtags is a great way to raise awareness for upcoming news.
Save your Time - Save time on social media by searching through hashtags instead of scrolling through feeds or searches. Hashtags provide fast and impromptu search results for just about anything. The best part, your audience is doing the same thing, help them find you
Hop on the Trending Train - make sure you stay up to date on what's trending out there. If it’s relevant to your business make sure you add that hashtag to your social media content so more people can see your posts.
Hashtags have been around since 2007 and can still give people trouble to this day. It takes time to stay up to date and to know what hashtags are relevant to your business. Luckily, UNIFI is here to help. Our innovative team can create, customize, and deliver an exceptional hashtag strategy for your company.
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